| July 21, 2017
John Crestani knew he wanted to be an entrepreneur early on. The renowned marketing magnate got his first taste of free enterprise at age 9 when he ran a lemonade stand in the driveway of his Pacific Palisades family home.
Fast-forward 21 years later and Crestani has built himself an empire––all without selling a single product. It’s sometimes known as the “dark art” of affiliate marketing. With fresh eyes following a soul-searching sabbatical to Thailand, Crestani returned stateside and began harnessing his craft at a corporate marketing agency.
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