The Top Entertainment PR + Digital Agency in Los Angeles.

Lobeline Communications, Inc. is a Los Angeles-based public relations and communications firm offering strategic, results-oriented solutions that are custom designed to meet the needs of each individual client.

Founded by former concert promoter Phil Lobel in 1986, Lobeline began primarily serving entertainment and music related clients. Since then, Lobeline has expanded to meet the needs of its growing roster of consumer, talent, corporate and non-profit clients. Our depth of experience and innovative approach enables us to provide strategic council and program execution across a wide range of areas, including public relations, media relations, marketing communications, corporate branding and reputation management.

Celebrating Nearly Three Decades of Clients & Creative PR in Los Angeles

We pride ourselves on developing lasting relationships with our clients so that we play an integral role in helping them achieve immediate goals, and also contributing to the long-term success of their business.

We’re passionate about our work in terms of both quality and creativity. We leave no stone unturned when it comes to delivering solid results that set our clients ahead of the rest.

Highlights of many of these campaigns can be browsed via links on this site.

Our Crew

Meet Your Creative PR Team.

Our ability to deliver outstanding results for our clients starts with our team of smart, capable PR + Digital Marketing experts. As unique as we are individually, we share a mutual passion for technology and doing excellent work for our clients and partners. We pride ourselves on our strategic, integrated approach to public relations and the results it delivers.

Entertainment publicist Phil Lobel dreamt of becoming a journalist. A Leon Russell concert changed all that, and the rest, as they say, is history.

During his freshman year in 1974 at the University of Colorado at Boulder, Phil attended a Leon Russell concert. He wound up staying past the end of the concert watching the production crew break down the set. “I wanted to know how I could be a part of that,” Phil says.

Born & raised on the island of O’ahu in Hawai’i, Matt Rivera began his career in entertainment in LA assisting some of Hollywood’s top talent agents. A chance meeting lead him to assisting at a boutique PR company where he quickly went from assistant to publicist working with the rising teen stars of that time. From there Matt went on to freelance on various projects and started building his portfolio of high profile placements including getting clients in People, E!, AdWeek, Allure Magazine, and more! After completing stints and making a name for himself, Matt has found a home in Lobeline Communications working alongside Phil Lobel where he continues to hone his exceptional PR skills.

Monica brings over 17 years of diverse and invaluable experience in publicity and promotion to Lobeline Communications. Where, among other projects, she specializes in our touring division with key family attraction accounts such as the World Famous Lipizzaner Stallions Tour, the Spanish Riding School of Vienna and Blue Man Group.

Monica began her career as a Promotion Director for the Ice Capades and Harlem Globetrotters Tours. On the road 365 days of the year and marketing over 80 shows a year, Monica developed a series of unique campaigns suited to individual markets, while working with national tour sponsors including Paramount Studios, Coca Cola, McDonalds and Continental Airlines. Monica’s experience also lead her to managing the domestic and international live performances of then popular situation comedy star Marc Price (Skippy from Family Ties), promoting a tour for best selling author Monty Roberts, consumer events for multiple home and garden shows, motor sports enthusiasts expos, and events involving Turner Networks, CNN, and Mervyns California. Additionally she worked on film projects a “Race to Witch Mountain,” “Casino Royale,” “Monsters vs. Aliens” and more.

What Clients Say About Us