What is your digital PR strategy for 2021?

Across North America–and the globe–small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners.

I put together this series to help you succeed this year. Read on to see what folks had to say about their top digital PR strategy–and how it can help you going into this crucial year.

“2020 is certainly a year no one will ever forget. Yes, the “Roaring Twenties” came in with a bang and turned the world upside down. So now it’s 2021 and you and your business survived the Pandemic. CONGRATULATIONS! You are now positioned to “take the bull by the horn” and ride a wave for forthcoming prosperity.

Taking a page out of history, if the post-Spanish Flu days of 1918 are any indication, pent up demand for just about EVERYTHING will be unstoppable! Are you prepared? With so much of our day-to-day lives this past year geared toward digital business, live streams and cyber-shopping.

Now is the time to position your company for future growth. How? Update your website. Make it relevant for today’s world. Make sure you have optimized it in as many ways possible to generate views. Use all the social media platforms available to aid in this task. Highlight your past successes and have you team ready for the influx of business.

And, most importantly, project confidence and pat yourself on the back for having survived, when many others have not!”

— Phil Lobel
Founder/President, Lobeline Communications

Full article here: https://www.runthemoney.com/what-will-your-digital-pr-strategy-look-like/

The big story about the United States’ workforce this year was the rise of remote working. Tens of millions of American employees defied skeptics and showed the world that, yes, they could be productive and be at home.

Underneath the surface, there’s an even more important employment story that emerged this year: the rise of the independent contractor. This includes a whole new group of mostly white-collar employees who went from full-time salaried positions to being fully employed independent contractors.

Full article here: https://www.forbes.com/sites/forbescoachescouncil/2021/12/29/the-way-we-define-independent-contractor-is-broken-heres-how-to-fix-it/?sh=26a0a3195de6

“Many times, the cheating partner can start to become overly sensitive over his/her non-shared personal items such as their phone, car, or living space,” Lauren Peacock, relationship expert and author of Female. Likes Cheese. Comes with Dog.: Stories About Divorce, Dating, and Saying “I Do, tells Woman’s Day. “For example, if before he/she left their phone out while taking a shower, they may start to bring it into the bathroom with them or become very agitated when their significant other asks to look at a funny video or something else on the phone.” That kind of possessiveness can signal that they’re actively hiding something — or someone.

Full article here: https://www.womansday.com/relationships/dating-marriage/advice/a1586/11-signs-that-he-might-be-having-an-affair-107288/

Following the release of his earlier singles this year, “Take You To the Stars” and “Come Baby Close,” Panda$tackz swaps his vintage bluesy romantic swagger for a gritty new Chicano rap, “Pancho Pantera.” The video is a playful homage to Pancho Pantera, an animated character from the 1950s used to promote the nutritionally-supplemented brand Choco Milk in Mexico and puts a lighthearted satirical spin on the opulence that is common in music videos for the genre without casting judgment. As for the song itself, the driving beat and confident lyrics could make even the staunchest wallflower want to dance…at least a little.

Full article here: https://skopemag.com/2020/12/18/skopemag-news-friday-december-18-2020-8-am-est

Hi Panda$tackz, welcome to VENTS! How have you been?

Hello, I’m great. Thank you for having me.

Can you talk to us more about your latest single, “Pancho Pantera”?

Yea, “Pancho Pantera” is a very special song. I took a bit of my Mexican heritage and mixed it along with the trap sound that is hot right now. Pancho Pantera is a big part of Mexican culture. Everyone knows who he is, and the product that is Pancho Pantera reps is chocolate milk. Fire chocolate milk!

I got tired of “rappers” always talking about the same things and polluting young minds. I wanted to make a catchy song that was about something fun. I wanted to prove that you don’t need drugs, fancy cars, or hot girls to make a music video pop.

Full article here: https://ventsmagazine.com/2020/12/18/interview-pandatackz-talks-and-premieres-new-single-pancho-pantera/